Great fishing experiences begin with healthy fish populations and unspoiled nature.
The wild rivers, lakes and mountain landscapes of Northern Lapland are special places. I believe it's our responsibility to treat them with care so that future generations can enjoy the same fishing opportunities we have today.
For me, responsible fishing doesn't mean we can never keep a fish. It means understanding when to release one and when it's reasonable to take something for dinner.
I believe in selective fishing rather than keeping everything we catch.
Small fish deserve the chance to grow, while large fish are particularly valuable to healthy fish populations. That's why we normally release both and keep a medium-sized fish for a fresh wilderness meal.
There's something special about enjoying a fish you've caught yourself beside a remote river. But there's no reason to take more than we need.
Keep a fish for dinner, not simply because you caught it.
A fish deserves respectful handling, whether we're releasing it or keeping it for food.
When practising catch and release, we follow a few simple principles:
Don't fight with the fish longer than needed, especially in late summer
Keep the fish in the water whenever possible.
Wet your hands if you need to touch the fish.
Use a rubber landing net.
Remove the hook carefully and avoid unnecessary handling.
Keep photographs brief and return the fish gently to the water. Take photos near the water and don't put fish on the ground.
Give an exhausted fish time to recover before release and release it upstream when it's ready to swim.
The goal is to give every released fish the best possible chance of survival.
Conservation isn't only about fish.
When we travel through the wilderness, we take care to leave as little trace as possible.
That means carrying out our rubbish, respecting wildlife, avoiding unnecessary damage to vegetation and choosing campsites carefully.
We also follow local fishing regulations, seasonal restrictions and access rules.
These are small actions, but they matter when many people share the same natural environment.
I want my guests to experience the excitement of catching wild fish in beautiful, unspoiled surroundings.
But I also want those fish and clear waters to be here long after our trip is over. At the moment we can drink water directly from our fishing waters without filters and I would like to continue doing that.
Responsible fishing doesn't take anything away from the adventure. It's part of what makes the experience worthwhile.
Enjoy the fishing. Respect the fish. Leave something for the next generation.